Swiss replica watches, an industry under threat

Apple-Watch-Hermes

The Swiss watchmaker industry is facing an existential crisis from the advent of smartwatches according to a new report from RE Analytics.

The industry enjoyed an air of exclusivity in absence of substantial competition, gaining a position of monopoly until the 1970s. The late 1960s mark the beginning of a change. This is when Japanese watchmaker Seiko introduced new technology in the market with its Seiko Quartz-Astron 35Q, the world’s first wristwatch based on a quartz crystal oscillator.

The Astron was unveiled in Tokyo on December 25, 1969, after ten years of research and development. Within one week 100 gold watches had been sold, at a retail price of $1,250 each.

This ushered in an era of cheaper, more accurate alternatives to Swiss replica watches. At the time, the industry nearly collapsed under siege from new upstarts. The number of Swiss watchmakers feel from 1,500 in 1970s, to 600 at the height of the “crisis” in 1983. Ultimately Swiss watch companies managed to ride out the storm, and found their niche in the luxury high end of the market.

Hermes-watch

The industry is now facing another crisis. Technology is once again drawing a battlefield for Swiss watchmakers. The RE Analytics report, Rolex: An industry under threat, goes in detail in analyzing the Rolex business model, and how it is being affected by the challenging market conditions.

The report identifies two main business segments for Rolex: the entry-level luxury replica watches and the high-end luxury watch. Together these two clusters represent more than 80% of the business at Rolex.

According to the report, Rolex’s entry-level luxury replica watches are seeing a threat from high-end wearables. For example, with a price tag ranging from $1,150 to $1,500 (depending on model), the Apple Watch Hermés is at the door of the entry-level luxury watch segment. Apple’s device was announced in late 2015, some six months after the original collections first shipped. Now in its second iteration, the watch brought together Apple’s tech smarts with Hermès’ classic leatherwork.

Some traditional watchmakers are making tentative steps in the fast-growing wearables market via technology partnerships and investments. TAG Heuer has, for example, recently partnered with Google and Intel for its TAG Heuer Connected watch. And Frederique Constant, a manufacture of luxury wrist watches, is working on nine new designs of its Horological Smartwatch.

Squatrito adds that Swiss watchmakers may also be forced to look for other opportunities. They could, for example, follow fashion companies and expand into non-core products.

The industry’s unique positioning in the luxury segment, the strong brand image, the appeal of the Swiss Made label, and new markets could all offer opportunities to Swiss replica watch makers. If it is to survive, the industry cannot afford to ignore the potential opportunities and threats posed by this new market segment.

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The Ultimate Status Rolex Day-Date 40 Watch

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The new generation of Rolex Day-Date or Oyster Perpetual Day-Date 40 is now available in platinum, 18ct yellow, white or Everose gold versions.

Serious watch aficionados understand that when it comes to timepieces, a Rolex on the wrist represents a certain status.

Enter the Rolex Day-Date 40. The ultimate status symbol, it’s dubbed the presidents’ watch because it has been worn by more presidents, leaders, and visionaries than any other.

The new generation of Day Date 40 was introduced on Wednesday through a special exhibition in Caronel Rolex Boutique at Tumon Sands Plaza featuring the evolution of the prestigious watch since its introduction in 1956.

Yves Meylan, area sales manager for Rolex replica, presented several of the new Oyster Perpetual Day-Date 40 models and explained that the latest Day-Date, Caliber 3255, is a 40mm 18K gold or platinum timepiece driven by a mechanical movement with bidirectional, self-winding rotor movement with a Paramagnetic blue Parachrom oscillator.

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Yves Meylan, area sales manager for Rolex, discusses the watch’s bidirectional, self-winding rotor movement.

“This symbol of excellence and prestige in the industry of replica watches making was the first waterproof and self-winding chronometer wristwatch that provides a modern calendar with an instantaneous display, spelt out in full in a window on the dial in addition to the date,” Meylan said.

The new generation of replica Rolex Day-Date or Oyster Perpetual Day-Date 40 is now available in platinum, 18ct yellow, white or Everose gold versions with prices starting at $210 and runing upward of $650 depending on the base metal, dial and whether it boasts diamonds and other precious gems.

To commemorate the 60th Anniversary of the Day-Date timepiece, Rolex created a new, Green Roman dial, available in 18K white gold and in 18K pink gold indices. The popular Chocolate Roman and Chocolate 10 Baguette-cut diamonds dial is also available on an 18K pink gold case, along with the new Chocolate diagonal dial. For platinum lovers, some new and popular dials include Ice Blue diagonal, Ice Blue Quadrant Roman, and Ice Blue 10 baguette-cut diamonds.

And if the features, caliber, and functional aesthetic of this watch is not convincing enough, think about being in the fashionable company of global leaders. U.S. Presidents Dwight D. Eisenhower, Bill Clinton, and Lyndon Johnson, Vice President Dick Cheney, Martin Luther King, Jr., Jesse Jackson, and the Dali Lama of Tibet have all owned a version of this watch.

Here’s a juicy piece of trivia: Marilyn Monroe gifted President John F. Kennedy a Day-Date watch on his birthday in 1962.

This holiday season, Guam’s discerning men can now buy themselves their Christmas gift. Or better still, lovers can be like Marilyn and make this holiday season a memorable one.

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What Swiss Replica Watches Tell Us About Goldman Sachs Bankers

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Show me your watch and I’ll show you what rank you are at Goldman Sachs: a former banker mocks the material hierarchy at the U.S. investment bank.

GS Elevator Gossip is well-known for transporting Goldman Sachs’ secrets gleaned in trips up and down the 44 floors of the investment bank’s Manhattan headquarters.

The mysterious blogger’s identity was revealed two years ago: Elevator is the brainchild of John LeFevre, a former Citigroup syndicated loan banker in Asia who never actually worked at Goldman Sachs.

LeFevre has parlayed a popular Twitter account which portrays Goldman’s bankers in a unfavorable light into a book deal. According to LeFevre, the content is authentic; the book was panned by critics.

Business Insider has published LeFevre’s views about one of the most style-conscious issues on Wall Street: luxury replica watches and how to wear them.

Intern

Getting into Goldman Sachs is incredibly difficult: tends of thousands apply every year for an internship. So if you do make it, you shouldn’t cock it up with the wrong watch. Your choice should show that money isn’t important – because you have it already.

But your watch shouldn’t be ostentatious enough to irritate your older colleagues. A stainless steel replica Rolex Oyster Datejust or an Omega Seemaster.

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Analyst

You’ve passed the obstacle course and got hired on a permanent contract, so get ready for long work days and anxiety-fraught sleepless nights. Your salary isn’t all that either, but you still have to show you belong to Goldman Sachs. The classic entry-level watch is a Rolex Submariner – versatile and conspicuous at the same time.

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Associate

You’re taking client meetings now, so leaving a good impression is even more important. Elevator recommends a Rolex Seadweller or a Blancpain Aqua Lung – neither too pretentious nor too shabby.

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Vice-President

Your payday is finally more like what you would associate with Goldman Sachs. There’s only one watch for this level: a Rolex Daytona. Elevator says there is an unwritten rule against wearing one before reaching the vice-president rank. If you already have a Rolex, go for a Vacherin Constantin Overseas.

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Director

You’re making real money but also coping with serious stress and you have three years to climb to the pinnacle – Managing Director. Wear a Breguet Classique or a Jaeger LeCoultre Master Tourbillon to exude cool confidence.

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Avoid any reference to Patek Philippe: an impatient director was seen with a picture of one tacked to his wrist – he now works for Morgan Stanley.

The IWC Portuguese is also a poor choice: it’s a fake watch associated with losers whose wives cheat on them.

Managing Director

Now is the time to get that Patek Philippe replica if you’ve been dreaming of it, although as the advertisement says, you never really own one, you merely look after it for the next presumably very entitled generation.

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Permissible alternatives: the Nautilus Chronograph for $500 or the Perpetual Calendar for $930.

Partner

You can go toe-toe-toe with Goldman Sachs CEO Lloyd Blankfein, but your flirtation with expensive replica watches is over. All your previous acquisitions have been given away or are sitting in a neglected drawer at home.

To show that you’re still one of the 99 percent despite your millions, wear a $66 Swatch like Blankfein does, or a fitness wearable.

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Even better, don’t wear a watch at all: When you control time, you don’t need to know what time it is, says LeFevre.

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