Even Switzerland Is Obsessed With Replica watches Now

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Movado’s new Connect smartwatch

The Swiss watch market exists within a blissful parallel universe. In this magical place, people celebrate the contemplative beauty of a perpetual calendar complication, and happily pay five or six figures for mechanical timepieces that don’t actually keep time accurately. This universe arose during the Renaissance, and changes slowly. The heritage, the history, the ahem timelessness of it all remains precisely the point.

That universe is unraveling. The watch industry is in a precipitous decline, one that started when people realized their smartphone does a pretty good job telling the time. Last year, Apple bragged about being the second-biggest replica watchmaker on the planet. Swiss watch exports, meanwhile, fell 16.1 percent in the first half of 2016, the fastest decline ever. The industry faces intense competition from companies like Apple, Samsung, LG, and Huawei that don’t know much about complications but know everything about making the connected devices people love.

You see replica watches everywhere at Baselworld 2017, which you could call the Consumer Electronics Show of watchmaking. In fact, the first thing you see after walking in the door is the Tag Heuer Connected 45, a stylish modular smartwatch that costs $170. Depending who you ask, such timepieces represent a massive opportunity to woo a new generation of buyers, or a looming threat to everything that makes replica watches great. Either way, replica watches are on everyone’s mind.

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Fossil’s Q Activist hybrid smartwatch

Not that anyone even agrees on what a smartwatch is. Some embrace the Apple and LG model of building big wrist-puters with big touchscreens. The idea is to complement, if not replace, your phone by letting you receive notifications, track your fitness, send email, and more. It doesn’t matter whether you buy a Movado, a Tag Heuer, or a Montblanc, because they all offer the same basic features. They’re probably made by the same company, too—Fossil, which has become a licensing giant. Prices vary only because you’re buying a brand, a look, a feeling.

On the other wrist, you find what you might call the smart-ish watch, or the hybrid. It looks like a conventional timepiece. You don’t charge it each day, or even each year. It collects fitness and sleep data, and vibrates when you get an important notification. But such things are secondary to its primary function: keeping time. Pretty soon you’ll be able to buy a fake watch like this from Fossil, Guess, Hugo Boss, and Tory Burch. Soon enough, you can easily imagine every reasonably priced watch featuring some measure of connectivity. The components needed to add, say, Bluetooth, to a watch are so small, so efficient, and so cheap that there’s little reason not to include them.

But adding such things to a watch invariably calls into question what a watch is, and what it does. Watchmakers like Patek Philippe, Rolex, and Harry Winston craft timepieces you leave to your children, not trade in at the Verizon store when a new model arrives. They are heirlooms, not commodities, and more art than technology. As company reps showed me their Baselworld products, they talked about materials and movements and historical inspirations, not Wi-Fi specs or processor speeds. Rolex replica watches are notoriously bad at keeping accurate time, but this basic failing does not diminish its brand in the slightest. Because it’s not really about telling the time.

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Montblanc’s Summit smartwatch

And so the question isn’t whether a watchmaker like Rolex can make a fake watch, but what a Rolex replica watch would mean. When every Android Wear watch is the same—which is to say six months away from hopelessly obsolescence—how do you make something that lasts forever? In a world where everything is only exciting until the upgrade comes along, does such timelessness even matter?

Some companies are diving into this new market eagerly. Michael Kors, for instance, says every men’s watch it sells will feature some measure of connectivity. But for others, particularly the truly luxurious brands, finding the right balance of past and future, heritage and innovation, remains a challenge.

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Swiss replica watches, an industry under threat

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The Swiss watchmaker industry is facing an existential crisis from the advent of smartwatches according to a new report from RE Analytics.

The industry enjoyed an air of exclusivity in absence of substantial competition, gaining a position of monopoly until the 1970s. The late 1960s mark the beginning of a change. This is when Japanese watchmaker Seiko introduced new technology in the market with its Seiko Quartz-Astron 35Q, the world’s first wristwatch based on a quartz crystal oscillator.

The Astron was unveiled in Tokyo on December 25, 1969, after ten years of research and development. Within one week 100 gold watches had been sold, at a retail price of $1,250 each.

This ushered in an era of cheaper, more accurate alternatives to Swiss replica watches. At the time, the industry nearly collapsed under siege from new upstarts. The number of Swiss watchmakers feel from 1,500 in 1970s, to 600 at the height of the “crisis” in 1983. Ultimately Swiss watch companies managed to ride out the storm, and found their niche in the luxury high end of the market.

Hermes-watch

The industry is now facing another crisis. Technology is once again drawing a battlefield for Swiss watchmakers. The RE Analytics report, Rolex: An industry under threat, goes in detail in analyzing the Rolex business model, and how it is being affected by the challenging market conditions.

The report identifies two main business segments for Rolex: the entry-level luxury replica watches and the high-end luxury watch. Together these two clusters represent more than 80% of the business at Rolex.

According to the report, Rolex’s entry-level luxury replica watches are seeing a threat from high-end wearables. For example, with a price tag ranging from $1,150 to $1,500 (depending on model), the Apple Watch Hermés is at the door of the entry-level luxury watch segment. Apple’s device was announced in late 2015, some six months after the original collections first shipped. Now in its second iteration, the watch brought together Apple’s tech smarts with Hermès’ classic leatherwork.

Some traditional watchmakers are making tentative steps in the fast-growing wearables market via technology partnerships and investments. TAG Heuer has, for example, recently partnered with Google and Intel for its TAG Heuer Connected watch. And Frederique Constant, a manufacture of luxury wrist watches, is working on nine new designs of its Horological Smartwatch.

Squatrito adds that Swiss watchmakers may also be forced to look for other opportunities. They could, for example, follow fashion companies and expand into non-core products.

The industry’s unique positioning in the luxury segment, the strong brand image, the appeal of the Swiss Made label, and new markets could all offer opportunities to Swiss replica watch makers. If it is to survive, the industry cannot afford to ignore the potential opportunities and threats posed by this new market segment.

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The Ultimate Status Rolex Day-Date 40 Watch

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The new generation of Rolex Day-Date or Oyster Perpetual Day-Date 40 is now available in platinum, 18ct yellow, white or Everose gold versions.

Serious watch aficionados understand that when it comes to timepieces, a Rolex on the wrist represents a certain status.

Enter the Rolex Day-Date 40. The ultimate status symbol, it’s dubbed the presidents’ watch because it has been worn by more presidents, leaders, and visionaries than any other.

The new generation of Day Date 40 was introduced on Wednesday through a special exhibition in Caronel Rolex Boutique at Tumon Sands Plaza featuring the evolution of the prestigious watch since its introduction in 1956.

Yves Meylan, area sales manager for Rolex replica, presented several of the new Oyster Perpetual Day-Date 40 models and explained that the latest Day-Date, Caliber 3255, is a 40mm 18K gold or platinum timepiece driven by a mechanical movement with bidirectional, self-winding rotor movement with a Paramagnetic blue Parachrom oscillator.

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Yves Meylan, area sales manager for Rolex, discusses the watch’s bidirectional, self-winding rotor movement.

“This symbol of excellence and prestige in the industry of replica watches making was the first waterproof and self-winding chronometer wristwatch that provides a modern calendar with an instantaneous display, spelt out in full in a window on the dial in addition to the date,” Meylan said.

The new generation of replica Rolex Day-Date or Oyster Perpetual Day-Date 40 is now available in platinum, 18ct yellow, white or Everose gold versions with prices starting at $210 and runing upward of $650 depending on the base metal, dial and whether it boasts diamonds and other precious gems.

To commemorate the 60th Anniversary of the Day-Date timepiece, Rolex created a new, Green Roman dial, available in 18K white gold and in 18K pink gold indices. The popular Chocolate Roman and Chocolate 10 Baguette-cut diamonds dial is also available on an 18K pink gold case, along with the new Chocolate diagonal dial. For platinum lovers, some new and popular dials include Ice Blue diagonal, Ice Blue Quadrant Roman, and Ice Blue 10 baguette-cut diamonds.

And if the features, caliber, and functional aesthetic of this watch is not convincing enough, think about being in the fashionable company of global leaders. U.S. Presidents Dwight D. Eisenhower, Bill Clinton, and Lyndon Johnson, Vice President Dick Cheney, Martin Luther King, Jr., Jesse Jackson, and the Dali Lama of Tibet have all owned a version of this watch.

Here’s a juicy piece of trivia: Marilyn Monroe gifted President John F. Kennedy a Day-Date watch on his birthday in 1962.

This holiday season, Guam’s discerning men can now buy themselves their Christmas gift. Or better still, lovers can be like Marilyn and make this holiday season a memorable one.

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